Ecommerce Geek – A Geek’s E-commerce insights

Follow Up on Google and Hotel Rates

by geek on May 4, 2011

I called it first! Little blue arrows are back in the standard serps. Sure, some large hotel chains have the privilege of paying to compete with online travel agents who are supposed to be driving incremental rooms, but – by and in large – this move is basically the hijacking of a hotel’s Places page [...]

{ 0 comments }

Web Analytics Market Share: Comparing Omniture, Coremetrics, Webtrends, and Google Analytics

by geek on January 6, 2011

It’s time the Dragon upgraded its web analytics platform. As I was agonizing through the due diligence, I struggled to find current statistics on market share held by the big three paid web analytics vendors: Coremetrics, Omniture, and Webtrends. I found two reports, a detailed Jan 2010 report from Istobe, which examined over 500 ecommerce [...]

{ 3 comments }

A Bit of Mobile Site Advice from Gurus and a Geek

December 3, 2010

Can you think of any established brand that would point its primary website to a Facebook.com address instead of its own Brand.com address? Of course not. Consider a recent gem from Guy Kawasaki on American Express Open Business Forum on a similar topic. Kawasaki isn’t evaluating the decision from the perspective of an established business, but from that of one just starting out. He marshals 8 [...]

Five Costly CPA Advertising Mistakes and How to Fix Them

November 18, 2010

What is CPA advertising? If you’re in the online advertising world and you have a pulse, then you are familiar with the three primary ways of purchasing display (banner) advertising. For everyone else: CPA = Cost per Action (or Acquisition) where action is some event, like purchasing a product. CPM = Cost per Thousand Impressions. For [...]

A Perfectly Happy Geek: Thanks to Ecommerce Geek’s First Fan.

November 11, 2010

I suspect that the joy I am feeling today is not totally dissimilar from that experienced by a burgeoning thetan trillions of years ago, when by sheer dint of will, it self-created. Though it might be a stretch to compare my inner state to the same I attribute to God, who qua pure essence, revels [...]

Local Search – one area where blekko results are sorely lacking

November 4, 2010

I like the blekko concept. That’s because – with the use of slashtags – blekko lets me refine my queries in a way that no other engine or add-on that I’m aware of does. Additionally, blekko provides both canned slashtags and customized slashtags, as well as slashtag suggestions for certain queries. Adding something new and [...]

Hoteliers, Beware of Google’s Little Blue Triangle

October 27, 2010

Online travel agencies charge hotels exorbitant commissions for the bookings they deliver. Hoteliers pay the steep commissions because, thanks to hundreds of millions of advertising dollars and a broad reach, agencies can drive incremental guests into a hotel. But, if a would-be guest is searching for a specific hotel, ie “Wingate by Wyndham Orlando International Airport”, [...]

Sample Follow-Up Letter after an Interview

October 26, 2010

One of the most overlooked steps in the job search process is the candidate’s sending a follow-up letter after an in-person interview. Follow-up letters can take many different forms and have varying content, depending on the position for which one is applying and the roles of the interviewers. Generally, I follow these rules whenever I [...]

Uncertainty: Google’s Weapon Against Paid Links

October 11, 2010

Google says don’t buy links or penalties may result If you buy or sell links that pass PageRank, your site’s rank in the search results may be negatively affected. So says Google Webmaster Central. The only paid links that Google tolerates are those that are flagged as such using sanctioned methods. Sometimes a ranking penalty [...]

← Previous Entries